Auto Vaganza

First – still two days before the end of 2008, quickly buy a Toyota Avanza, Rush or Innova. It began in January 2009, all Toyota products experienced price increases.

This proposition presented by the Marketing Director of PT Toyota Astra Motor (TAM) Joko Trisanyoto to a number of journalists at a restaurant in Pondok Indah Mall, South Jakarta, on Tuesday (30/12). Maybe divided into two groups. “For vehicles that have local production with increase ranges between 6 to 8 percent, while the CBU (completely Built Up) rose around 10 to 13 percent,” says Joko.

Means that Toyota product to increase 6 to 8 percent of the Avanza, Rush and Innova. Medium Yaris, Fortuner, Altis, Camry, Crown and the imported CBU entering the second group.

One possibility, Joko give information, around February or March the price will change (up) again. Because, should increase in January was about 20 percent. “Clearly, if at once too heavy increasing so gradually,” he said.

This increase can not be avoided again. On of reason, according to Joko weakening of the rupiah, which has now reached Rp11.000 per U.S. dollar. Toyota selling prices are still using the exchange rate Rp9.200 per U.S. dollar.

In addition, there is still a component of imported cars, both from fellow members of Asean and Japan from the current yen exchange rate is appreciating. “This is the car that caused the price of local production also took up the price,” several Joko. In addition, to the situation triggered by the (global economic crisis). Would like to request assistance center (Toyota Motor Corp.), May not also continued. Its all in the world again experienced the same thing. “But different during 1998, we still get help from principals,” Joko says.

With this price increase, he added, can at least get a profit margin that can cover variable costs (production). If the profit margin of only up to zero, the higher the production, the more compensation.

Even if the world again the global economic crisis, sales of the sector, Toyota Indonesia can still smile. “For the years 2007 and 2008 sales, all sales of Toyota experienced a decline in the world, except Indonesia and Malaysia,”  Joko said.

About the strategy next year, Joko said the government should be more aggressive. Both direct communication and selling. As the campaign remains the road, there are only priority. Which in the cut and who roads remain. For salesman, if this is not aggressive, next year should be more active.(kps)