First – still two days before the end of 2008, quickly buy a Toyota Avanza, Rush or Innova. It began in January 2009, all Toyota products experienced price increases.

This proposition presented by the Marketing Director of PT Toyota Astra Motor (TAM) Joko Trisanyoto to a number of journalists at a restaurant in Pondok Indah Mall, South Jakarta, on Tuesday (30/12). Maybe divided into two groups. “For vehicles that have local production with increase ranges between 6 to 8 percent, while the CBU (completely Built Up) rose around 10 to 13 percent,” says Joko.

Means that Toyota product to increase 6 to 8 percent of the Avanza, Rush and Innova. Medium Yaris, Fortuner, Altis, Camry, Crown and the imported CBU entering the second group.

One possibility, Joko give information, around February or March the price will change (up) again. Because, should increase in January was about 20 percent. “Clearly, if at once too heavy increasing so gradually,” he said.

This increase can not be avoided again. On of reason, according to Joko weakening of the rupiah, which has now reached Rp11.000 per U.S. dollar. Toyota selling prices are still using the exchange rate Rp9.200 per U.S. dollar.

In addition, there is still a component of imported cars, both from fellow members of Asean and Japan from the current yen exchange rate is appreciating. “This is the car that caused the price of local production also took up the price,” several Joko. In addition, to the situation triggered by the (global economic crisis). Would like to request assistance center (Toyota Motor Corp.), May not also continued. Its all in the world again experienced the same thing. “But different during 1998, we still get help from principals,” Joko says.

With this price increase, he added, can at least get a profit margin that can cover variable costs (production). If the profit margin of only up to zero, the higher the production, the more compensation.

Even if the world again the global economic crisis, sales of the sector, Toyota Indonesia can still smile. “For the years 2007 and 2008 sales, all sales of Toyota experienced a decline in the world, except Indonesia and Malaysia,”  Joko said.

About the strategy next year, Joko said the government should be more aggressive. Both direct communication and selling. As the campaign remains the road, there are only priority. Which in the cut and who roads remain. For salesman, if this is not aggressive, next year should be more active.(kps)

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As the “best seller” in Indonesia, the presence or changes in the Avanza awaited not only by users, but also by competitors. Therefore, the leadership at the highest PT Toyota Astra Motor (TAM) introduced the New Avanza, a new name for the Avanza, the car directly observed carefully.

The new Avanza experienced “minor change” or the language of marketing its “Facelift.” Therefore, the new Avanza, if this is not observed carefully, that the changes be difficult. Overview of the same with the previous version

Capital-Changes in the Avanza adjusted to the new variants. Therefore, also, in certain variants of change, others do not. For version 1.3 liters, with the changes made in the Daihatsu Xenia, both exterior and interior. However, to version 1.5 liters, which is “the top of the line” Avanza, appear more gallant and complete.

Changes made on the exterior are the emblem VVT-i, which moved from the back door to the front of the Fender. In the S variants (most luxurious), also added fog lights with ornaments chrome and G variants with self-colored body

Grill bumper in the middle added variants G and S. Special variants S plus outside rearview mirror with light seine plus side technology molding. Consequently, more rakish appearance and style

In the interior, the color that is selected for the Toyota Avanza is the New geige, previously ivory. There are also a few design changes to the seats that now appear more attractive. While at the wheel, now use the model of the four cross (the same as Xenia)

Special for steering, the model and size were considered less fit. “Too big, Cross three more okay and fit for young children.

Combination meters, the size of numbers and letters made larger. Consequently, more comfortable and easy viewing, other changes are AC registers, becomes gray.

Avanza for the automatic transmission, the lever now use the type of “shift gate”. Previous types of forward-backward. There are also additional console box in the back.

Who changed the Avanza in accordance with the market survey conducted (with the announcement that Daihatsu). With the changes that are not too many, the Toyota Avanza price increase, with a range of Rp 4.4 to 5.4 million.

ABS-Self-interest, compare prices with Avanza 1.5 liters 1.3 liters. For the version of the same manual transmission, the differences in price escape Rp 11,900,000 (US $1=Rp. 10.600). Still, the benefit of version 1.5 liters, not only on energy and the Torque engine is bigger, also equipped with ABS. In addition, the material layer of the seats better. Moreover, wheels and tires used size larger. Both also are more okay. Therefore, if you have more funds, Avanza 1.5 liters is the alternative that is worth consideration?

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Toyota Daihatsu will complain and get in the cheap car segment in India. Both to develop the car at USD5.000, or as much Rp50 million in India

Cheap car market in India is promising, this segment is estimated to be entry-level or looking for by consumers who want to switch from the use of motorbikes to cars. Previous local manufacturer Tata Motors is introducing the world’s cheapest car Nano. Cars worth USD2.500 is planned to be marketed starting late this year.

In addition, the Auto rickshaw in cooperation with Renault and Nissan Motor also announced its plan to play in the same segment. Similar steps will also work Hyundai and General Motors.

Japanese daily Asahi quoted as Reuters, Wednesday (29/10/2008) report, Toyota will market the cheaper car started 2010 and will not promote the name (badge) Toyota. However, both Toyota and Daihatsu not willing to give explanations about the plan

So far, Toyota plans to announce a new production car which they call the “entry family car” to market India and Brazil. Cars will be produced in India began in 2010 and Brazil in 2011. Contrasting with the Asahi report, the price car want to sell at USD8.000.

To respond to these issues, a Toyota official said the government is not interested in producing cheap cars. According to him, to sell cheap cars using the Toyota name, will only impose its brand image.

UMW Toyota Motor Sdn Bhd sounded out the possibility of marketing the Prius model hybrid in Malaysia next year. At this time the UMW side held discussions with principals Toyota Motor Corporation. We sounded out the possibility of marketing Prius hybrid. At this time discussions were with TMC taking place, said Harry Loo Chee Yan New Vehicle Sales Group UMW as being quoted by Business Time, on Tuesday (22/9/2008).

Loo aimed at his side has begun to market Prius officially in Malaysia next year. Loo said, the side principals Japan not yet will give Prius marketing permission, before the Malaysian government announced giving of the tax discount in the budget.
In the budget proposal 2009 included, the abolition import duty and the reduction in the tax cost as far as 50 percent for the vehicle that had the machine capacity under 2,000 cc for the importer who held the official right the marketing brand certain. Loo also commented, the volume of the sale hybrid will depend on the price and the economical value that were contained to this car. At this time just Honda Malaysia that imported the car hybrid, which is the Civic model.