Toyota Daihatsu will complain and get in the cheap car segment in India. Both to develop the car at USD5.000, or as much Rp50 million in India

Cheap car market in India is promising, this segment is estimated to be entry-level or looking for by consumers who want to switch from the use of motorbikes to cars. Previous local manufacturer Tata Motors is introducing the world’s cheapest car Nano. Cars worth USD2.500 is planned to be marketed starting late this year.

In addition, the Auto rickshaw in cooperation with Renault and Nissan Motor also announced its plan to play in the same segment. Similar steps will also work Hyundai and General Motors.

Japanese daily Asahi quoted as Reuters, Wednesday (29/10/2008) report, Toyota will market the cheaper car started 2010 and will not promote the name (badge) Toyota. However, both Toyota and Daihatsu not willing to give explanations about the plan

So far, Toyota plans to announce a new production car which they call the “entry family car” to market India and Brazil. Cars will be produced in India began in 2010 and Brazil in 2011. Contrasting with the Asahi report, the price car want to sell at USD8.000.

To respond to these issues, a Toyota official said the government is not interested in producing cheap cars. According to him, to sell cheap cars using the Toyota name, will only impose its brand image.